During our work, we’ve noticed that many companies have plenty of events on their websites. But they don’t promote the events on Facebook and on other social networks.
Our question is what’s the reason? It’s obvious — lack of time. It takes hours and days of work to create many events but the Spanish company Atrápalo chose the other way. We’ll describe it a bit later. How many people may be required to create 600 events for Atrápalo in a short period? — Just one! If you do it via Tendee.
About the project
Atrápalo is an international company selling plane and train tickets, hotel bookings, excursions and what’s most interesting for us — events tickets. Most events are recurring, they can be held several times a month, a week and even every day. It would be very hard for the company to create and promote so many events because it requires a lot of time and even hiring new employees.
Here’s how recurring events look.
We had an ambitious task to create and promote 600 events on Facebook.
We’ve done it!
- We’ve created 30 recurring events on Facebook that included 600 non-recurring events in total! Wow!
- We’ve saved 14 hours of working time of our client.
What is a recurring Facebook event?
Let’s compare recurring events with the usual ones. Here’s an ordinary event that is held once.
A recurring event usually has several dates which in turn can have different time. When the last date passed the event is over.
How we created 600 events in 30 minutes?
In the beginning, we tried to create events on Facebook manually but we couldn’t do it fast and easily because of some drawbacks.
Peculiarities of recurring Facebook events
It takes 10-15 minutes to create one event with several dates. To do it, it’s required to fill in the following information: cover, event name, description, ticket link with UTM tags, keywords, venue, category, day and time.
If the event is held at the same time every day time you only need to choose the dates and the information will be duplicated. However, if the time is different or there are several events during one day, you have to create a schedule manually that is a long and tiring process.
When you create tens of events manually, especially if different time and many dates are concerned there is a big chance to make a mistake so it takes additional time for checking. For instance, it takes 5 minutes to check one event. When there are 30 events it takes 5 hours to complete the task. If any mistakes are found the runtime increases and the process may become internal.
According to the Facebook restrictions, one can create no more than 52 non-recurring events at a certain time. If an event does not have a specific time, for example, a theme park that’s opened any time, you can create this event only for 2 weeks and then you have to repeat the process all over again.
How to automate event creation with Tendee?
1. Use events parser
Using the Atrápalo website parser we’ve created 30 recurring events with the maximum number of non-recurring events inside. So we’ve got more than 600! And we’ve spent only 30 minutes! Let’s compare: it would take 4 hours to do it manually not taking into account the creation of shortened links and UTM tags, and 2-3 hours for checking and corrections. In Tendee all the information: cover, dates, time, venue, main metrics for the events are loaded automatically.
7 hours saved
2. Add shortened links with UTM tags
It’s important to make links shortened and use UTM tags to get the correct results for your analysis. Using URL shortener and other special services manually you have to spend a lot of time. But Tendee can undertake it all. Let’s see!
|Generate a link for the description.|
Copy it into a special service.
Copy the result into the event.
Repeat for the ticket link.
|UTM tags in links are generated |
and shortened automatically for
every event without errors.
| ≈ 5 minutes for one event|
≈ 1,5 hours for 30 events
≈ 30 minutes for checking
In total — 2 hours of your time
|0 minutes spent|
2 hours saved
3. Upload images into the event
It may take 5-7 minutes to upload images and video files into the event (the time depends on the number of images you need to upload). When you create a Facebook event in Tendee images are automatically taken from the website. They can be used for reminder posts or ads and are kept in the media library. Let’s count the time we can save for 30 events.
In Tendee there is a banner generator that makes your media more diverse and saves 2-3 hours of work for a designer.
≈ 5 hours saved
Events are created. What is next?
After the creation of events we turn on the reminders and launch RSVP ads — this is how the event promotion begins. Learn more about events promotion on Facebook in our guide.
When our mission is completed, the first thing we do — calculate time saved. The time saving is obvious — 14 hours of working time might have been spent on routine manual tasks. It might be even necessary to hire people for this work and pay for their time. However, using Tendee we’ve managed to create 600 events in 30 minutes!
Besides, we noticed organic responders growth. The number of free clicks on event description and ticket link has also increased. So we’ve attracted a significant amount of traffic on the website and increased sales only by creating events. But free clicks can’t do the whole job without ads. Read more information about ads in our guide.
The first thing people are waiting from Facebook is fun. In most cases, events are entertaining that’s why it’s so important to notify people about them. Just creating an event on Facebook it may get impressive amount of free traffic and increase sales.
Create events automatically with Tendee, save a lot of working hours and get your free clicks right now.