How we doubled promotion results for Loginom Day 2019 conference with the right choice of creatives.
It is essential to test audiences, banners and messages for any promotion. It is a continuous process that always pays off. This article explains how to select the best ad creative for conference promotion.
We will look into testing and choosing the best banner message. However, this does not mean you can do without optimizing your conference landing page and searching for the best target audience, etc.
Goal
Our goal was to find banners for Loginom Day 2019 conference that would get more user clicks (have a better CTR – clicks-to-impressions ratio).
Result
- We prepared three packs of creatives with different messages: video about the conference, conference name, speakers and topics.
- Facebook: 50% higher CTR for creatives featuring speakers with topics compared to just conference name and description.
- VK: 1800% higher CTR (that’s right – 18 times higher!) for promotion through ads featuring speakers compared to usual conference announcements.
About the project
Loginom Day 2019 conference is held by the Loginom company, which has developed a system for data analysis and decision making for businesses. The target audience consists of business analysts, company founders, and Big Data and Data Science specialists from medium and large-scale enterprises who deal with building scoring models, risk prediction, data cleansing, preparing reports, and other complicated issues.
The goal was to attract not simply everybody interested in Big Data, but only those who are ready to purchase a solution for data analysis for their company.
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